Total number of brokerage accounts
New accounts opened in 2020-2022
Main takeaways
- US brokers lead the way in terms of total brokerage accounts. There are 9x more brokerage accounts at US brokers than at the other brokers included in the analysis.
- New account openings dropped by 8% in Q1 2022 compared to the previous quarter and were down by nearly 70% compared to Q1 2021, which was an outstanding quarter due to the meme stock frenzy.
- In Q1 2022, most brokerage accounts were opened at Charles Schwab-TD Ameritrade and Fidelity (Fidelity’s numbers are estimated). In 2021, the highest number of accounts was opened at Robinhood.
- In Q1 2022, there were roughly 7x more account openings at US brokers than at other brokers included in the study.
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In this study, we analyzed publicly available data related to client growth at retail brokers. Continue reading to explore the key findings.
Table of Contents
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Total brokerage accounts by broker
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Growth in total brokerage accounts
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New accounts by broker
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New accounts by quarter
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Contact information
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Total and new broker accounts
Total number of brokerage accounts
Notes to the chart:
- Data was collected from brokers’ public reports.
- In parentheses next to the broker’s name, we highlighted where applicable which region/country the broker mostly targets.
- The Q1 2022 total account data was estimated based on Q4 2021 total account data for brokers that haven’t released yet their public report for Q1. Thes brokers include Fidelity, Hargreaves Lansdown, Interactive Investor, Saxo Bank, and Swissquote.
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Total accounts at the end of the period (million)
Notes to the chart:
- Data was collected from brokers’ public reports.
- In parentheses next to the broker’s name, we highlighted where applicable which region/country the broker mostly targets.
- The Q1 2022 total account data was estimated based on Q4 2021 total account data for brokers that haven’t released yet their public report for Q1. Thes brokers include Fidelity, Hargreaves Lansdown, Interactive Investor, Saxo Bank, and Swissquote.
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Total and new broker accounts
New brokerage accounts
Notes to the New accounts in Q1 2022, by broker chart:
- Data was collected from brokers’ public reports.
- We calculated gross new accounts where it was possible and net new accounts where gross new account data was not available. Net new accounts include customer churn and the reactivation of customers. Our finding is that the difference between gross and net new accounts is less than 5-10% in most cases.
- In parentheses next to the broker’s name, we highlighted where applicable which region/country the broker mostly targets.
- The Q1 2022 new account data was estimated based on Q4 2021 new account data for brokers that haven’t released yet their public report for Q1. Thes brokers include Fidelity, Hargreaves Lansdown, Interactive Investor, Saxo Bank, and Swissquote.
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Notes to the New accounts in 2021, by broker chart:
- Data was collected from brokers’ public reports.
- We calculated gross new accounts where it was possible and net new accounts where gross new account data was not available. Net new accounts include customer churn and the reactivation of customers. Our finding is that the difference between gross and net new accounts is less than 5-10% in most cases.
- In parentheses next to the broker’s name, we highlighted where applicable which region/country the broker mostly targets.
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Notes to the 2022 Q1 / 2021 Q4 change chart:
- Data was collected from brokers’ public reports.
- We calculated gross new accounts where it was possible and net new accounts where gross new account data was not available. Net new accounts include customer churn and the reactivation of customers. Our finding is that the difference between gross and net new accounts is less than 5-10% in most cases.
- In parentheses next to the broker’s name, we highlighted where applicable which region/country the broker mostly targets.
- The Q1 2022 new account data was estimated based on Q4 2021 new account data for brokers that haven’t released yet their public report for Q1. Thes brokers include Fidelity, Hargreaves Lansdown, Interactive Investor, Saxo Bank, and Swissquote.
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Notes to the 2021/2020 change chart:
- Data was collected from brokers’ public reports.
- We calculated gross new accounts where it was possible and net new accounts where gross new account data was not available. Net new accounts include customer churn and the reactivation of customers. Our finding is that the difference between gross and net new accounts is less than 5-10% in most cases.
- In parentheses next to the broker’s name, we highlighted where applicable which region/country the broker mostly targets.
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Total and new broker accounts
New accounts opened in 2020-2022
Notes to the chart:
- Data was collected from brokers’ public reports.
- We calculated gross new accounts where it was possible and net new accounts where gross new account data was not available. Net new accounts include customer churn and the reactivation of customers. Our finding is that the difference between gross and net new accounts is less than 5-10% in most cases.
- In parentheses next to the broker’s name, we highlighted where applicable which region/country the broker mostly targets.
- The Q1 2022 new account data was estimated based on Q4 2021 new account data for brokers that haven’t released yet their public report for Q1. Thes brokers include Fidelity, Hargreaves Lansdown, Interactive Investor, Saxo Bank, and Swissquote.
Back to Summary