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Main takeaways
- 73% of users who filled out the questions on the “Find My Broker” tool on our website said they are first-timers or know the basics. Also, the majority of users trade either on a daily (35%) or weekly (16%) basis.
- Stocks and ETFs are the most popular products, with 39% of users selecting this as the most important product type.
- About 60% of customers prefer lower costs over the quality of service.
- Roughly half of retail customers are looking to invest less than $1,000.
Retail Brokerage Comparison Platform Reveals Insights into Investor Behavior
A global, independent brokerage comparison platform has reviewed more than 100 brokers worldwide and currently serves over 200,000 users each month. Its analyst team continuously tracks new developments and shifting trends within the retail trading landscape.
For this analysis, we examined user behavior data collected through the platform’s “Find My Broker” questionnaire tool. Each question received between 3,000 and 10,000 responses, providing a solid dataset for meaningful insights. Continue reading to explore the key findings.
Table of Contents
- Trading experience
- Trading frequency
- Preferred asset classes
- Investment size
- Fees versus service quality
- Contact information
For additional data-driven insights, you can explore the platform’s full analytics dashboard.
Retail customer behavior
Experience
Customers’ trading experience
Note for the chart:
- Based on responses to the question: “What is your level of trading experience?”
- Data was gathered through the platform’s questionnaire tool
- The dataset was collected in February 2022
Retail customer behavior
Frequency of trading
Frequency of trading
Note for the chart:
- Based on responses to the question: “How frequently do you plan to trade?”
- Data was collected through the platform’s questionnaire tool
- The dataset was gathered in February 2022
Retail customer behavior
Preferred asset
Frequency of trading
Note for the chart:
- Based on responses to the question: “Which product do you intend to trade most frequently?”
- Data was gathered through the platform’s questionnaire tool
- The dataset was collected in February 2022
Retail customer behavior
Invested amount
How much money BC customers invest
Note for the chart:
- Based on responses to the question: “What amount are you planning to invest?”
- Data was gathered via the platform’s questionnaire tool
- The dataset was collected in February 2022
Retail customer behavior
Fees vs service quality
Customers preferring fees over service quality
Note for the chart:
- Based on responses to the question: “What characteristics define your ideal broker?”
- Data was collected through the platform’s questionnaire tool
- The dataset was gathered in February 2022